The Challenge
The biggest question in online fashion is "how will this look on me?" — and it drives both abandoned carts and returns. A try-on has to look believable across body types, come back fast enough to keep the shopper engaged, and plug into stores that already exist.
- Try-on results must look believable
- Speed keeps shoppers in the flow
- Different outfit styles and body types
- Retailers need integration, not a rebuild
